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Virgil Abloh’s Off-White launches collaboration with Browns

The visionary is turning back the clock to revisit some of his greatest hits

Sarah Young
Friday 18 May 2018 12:55 BST
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The collection features 21 styles in total with pieces for both men and women reworked in an exclusive floral print
The collection features 21 styles in total with pieces for both men and women reworked in an exclusive floral print

One of the hottest labels of the moment, Virgil Abloh’s Off-White is a favourite among stars like Beyoncé, Rihanna and Kendall Jenner, while the designer himself was recently named as the new artistic director of menswear for Louis Vuitton.

Now though, the visionary is turning back the clock to revisit some of Off-White’s greatest hits in an exclusive capsule collection with fashion boutique Browns.

“The capsule has the essence of Off-White embedded in it,” says Abloh.

Off-White x Browns, Floral Print Belted Pyjama Jacket, £1,380, Browns

“A mix of street and chic sensibilities wrapped up into one expression.”

The collection, which aims to reinvent some of the brand’s most popular items, features 21 styles in total with pieces for both men and women reworked in an exclusive floral print.

Off-White x Browns, Green Floral Shirt Jacket, £1,270, Browns

“We wanted to do something this season for both our female and male customers,” says Dean Cook, menswear buying manager at Browns.

“Streetwear labels and their one-off exclusive capsules and collaborations have become a huge part of the industry and it made sense to work with Off-White who is pioneering in this.”

Off-White x Browns, Floral Print Maxi Ruffle Skirt, £1,420, Browns

Among the highlights in the collection are a pyjama-style set, ruffle midi skirt and straight denim jeans in a hand-drawn floral pattern.

While the menswear offering includes frayed denim jeans, logo tracksuit bottoms in blue and green and a floral shirt jacket.

Off-White x Browns, Floral Print Cotton Shirt with Piping, £575, Browns

The capsule is available at Browns, brownsfashion.com and farfetch.com now. Prices range from £155-£1,550.

Off-White x Browns, Logo Track Pants, £510, Browns

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